Set up an iTunes allowance. 
Give your kids a legal way to download their favorite songs with a monthly allowance. Allowance accounts give your kids a set amount of store credit to spend on the iTunes Store every month. That way they can access the store without a credit card, and you can set a limit on how much they spend.
Gift music and videos.
Send a song, an album, a TV episode, an entire TV show, or a movie — even give a custom mix of songs — to anyone. Buy a gift and iTunes immediately sends an email to your recipient, who just clicks a link. Your gift starts downloading to your recipient’s iTunes library, ready to play or sync to iPod, iPhone, or Apple TV. Want to deliver your gift personally? Tell iTunes to print it instead. If your recipient loses the emailed or printed gift, you can resend it via your Purchase History on the iTunes Store.
